We put our franchisees to the highest priority; we run the business so our franchisees can enjoy the success. 

For over 35 years Touring Cars has been redefining the motorhome holiday business in Europe. Today, Touring Cars is one of the fastest growing motorhome rental companies in Europe. Strong partners, a global network of travel agencies & tour operators but most of all high-quality services that stand out of the masses, lead to a strong brand and continuous growth.

Would you like to have complementary business
for your current business setup? 

Touring Cars motorhome rental franchise concept is the easiest way to get more revenue from your existing business infrastucture. Having rental operations will also provide more constant stream of revenue and generate more business for your garage and accessories sales. Rental business can be used to ease sales pressure from new vehicle sales and owing to international client base it makes your business less vulnerable to changes in local market conditions. Having rental business helps you to limit the waste of resources through a more efficient business. We are prepared to give you all the tools and know-how to run your own rental business. Contact us today for more information.


#Would you like to run RV rental business?

If you have the will, we have the tools to boost your current rental business or to start a new one. We will provide you all you need for your successful motorhome rental business;  tested and branded concept, softwares, know-how, training, support, immediate access to client base and sales channels and so much more. Our easy start franchise model makes is super easy to get into a professional motorhome rental business. In addition to latest well-equipped motorhome models and welcoming and professional customer service from start to finish, all Touring Cars rental clients can enjoy additional five star holiday services that stand out the industry average and ensures unforgettable holiday experiences!

What is Franchising?

It is an opportunity to benefit from tested and branded concept and use the know-how from day one instead of building everything from scratch yourself. Becoming a franchisee gives you an opportunity to get support from well established and trusted  brand and get immediate access to vast clientele base. If you are considering of expanding your current business or starting your first own business, joining a franchise may be a good option for you.  

Franchise In a nutshell

Basically Franchising for Touring Cars means that we ( Franchisor ) have developed a successful business model that we can offer you to take part of. In a nutshell, Franchising occurs when the franchisor is renting out or leasing the rights to its brand and its operating methods to one or more independent franchisees; this would be you. The concept franchisor has developed is to be used throughout the entire franchise chain ensuring consistency and economies of scale. 

Its all about concept

A franchise system consists of a franchisor and a number of franchisees. They work together toward common goals but are legally independent. This means that you as a franchisee are responsible for the daily operations of your business and your own results. The franchisor takes care of things like operational support, training, HRM support, consultancy, quality control, marketing strategies, etc.


Does a franchise suit me?

Franchise is often better option to start a new business than building it from the ground. While it can be a perfect option for many people it may not suit for everyone. When considering Touring Cars franchise as way to your own business you should ask following questions from yourself. If your answer is yes to most of the questions here below, franchise may be a good option for you.  

  1. Do I understand the principle of franchising and its opportunities as well as challenges?
  2. Is economical security and the content of the work more important for me than ability to run my business freely as I want regardless of others?
  3. Am I prepared to pay for the know-how, for tested concept and ability to use established brand?
  4. Can I commit 100% to a concept developed by someone else?
  5. Do I believe to the concept and am I willing to represent it even though I don´t own it? Do I accept that my company name is not always clearly visible in the business?
  6. Do I accept that sometimes the chain level decicions does not work perfectly for each entrepreneur and rental station?  
  7. Is it ok that someone else is following what I do, can see how my business is going,  giving instructions and setting quality targets?
  8. Am I ready to do a long term commitment?



1/3 of all start-ups close down within a year!

0.5% of all franchise companies did it ...



Business Basics

Brand support from a well known brand with tested rental concept helps to get you up and running. In addition, to understand and procuring the fleet as part of the vital support. How to buy, how to finance, what to buy, how long to hold  and so on.  Other services offered by TC have some value to our partners. This may include information about fleet insurance, handling difficult clientele, legalities related to the business, rate management, sales office services, marketing support etc. As a francisee you will get access to legal documentation such as the rental contracts. Navigating through rental business alone is no easy task.


A Flow of Customers

The most important reason of becoming a motorhome rental franchise is an immediate access to customers. We will provide an access to our main website, tour operators and travel agencies, email marketing tools, and google search optimization. As a partner to Hobby motorhome manufacturer your location is also reacheable through Hobby website.  


Your´re not alone – in many ways

Franchise system is a two-way street,our part is to support you as our franchisee but If one thinks one is an independent businessman by being a franchisee, one is not. Franchisees are part of a system, and one have to accept that to be successful –to even consider being part of a franchise chain. In a nutshell: If you’re someone who thinks outside the box, wants to reinvent the wheel, and disturb the current marketplace, franchising is probably not right way forward. In addition if one is very independent and not necessarily happy to take direction that well the set up is not ideal for the franchise model. As a franchisee one need to conform to franchisors requirements.

However  if you want something that comes with name recognition built in, reservations, computer support, global benefits for your local business and a community of like-minded entrepreneurs, then franchise is the way forward.


Touring Cars is one of the strongest and most recognized motorhome rental brands in Europe. Our marketing resonates with our target audience of holidaymakers from all over the world. With clear marketing messages of high quality service product we keep the buzz and our valued brand fresh. While you can give your marketing input on local level your rental unit and your holiday products will get world wide coverage in different sales channels, hundreds of travel agent brochures and websites, several exhibitions, press releases and press cooperations, excellent social media coverages in all main channels and so much more. Our sales & marketing team is working all year around to boos your business.  Its not coincidental that our sales have been continuously growing over 24% every year for over 15 years!  



#Franchise opportunity

Touring Cars franchise is smart business. Holidaymakers have loads of options when choosing a destination and service provider. Staying on the top requires continuous rental product and process development and system innovation. Touring Cars rental concept is under contant development keeping it the most advanced rental concept  available. Being a Touring Cars Franchisee guarantees that you can benefit from all the latest developments within the rental industry.    

Multiple opportunities

While the core of the business stays in high class customer service within the rental product, Touring Cars franchise taker can also benefit from accessories sales that support your rental business but can be an independent business as well. In addition your rental vehicles need washing, cleaning, servicing and repairing. These services you can also sell to local motorhome owners. Regarding vehicle sales, we are happy to help you with your vehicle sales or you can do the selling yourself or give the vehicles to a commission dealer. One 1/3 of the rental customers are potential motorhome buyers it may be worth considering also the sales side.  All these together gives superior synergy to the rental business and broadens the consumer base. 


We have everything you need

From the concept to the clients; If you´re ok to work with a tested concept and with an established brand you may not want to start from the very beginning by yourself. Let us help you to hit the ground running. We will provide you with all the basics you need for your succesful rental business; softwares, know-how, best business practices, support for fleet procurement etc. etc. As an example we´ll help you to grow your fleet and your business. Check out the video here below to get hooked.

Access to rental motorhomes

As a Touring Cars rental franchisee you will get access to best rental fleet available and unique financial support for vehicle purchases. Touring Cars has an exclusive cooperation with German motorhome manufacturer Hobby. This guarantees five star rental experience for our clients and best rental product and reliable partner to work with for you as our franchisee. 



#Tools to be successful

We will provide constant support from the beginning and give you all the latest tools available to be successful including:

  • Access to global sales channels and travel agent network
  • Latest rental software to handle the rentals 
  • Sales office services to handle your booking requests and reservations
  • Marketing team to promote your rental station 
  • 24 hour support for any operational issues
  • Extensive help to get started and annual training

Your Benefits

  • Support from the leading brand and tested business model
  • Worldwide distribution and marketing of your rental product
  • Access to rental clients as potential motorhome buyers
  • Rental business is good support for vehicle, accessory, equipment and service sales
  • Cost benefits from chain-wide purchases
  • Chainwide cooperation benefits 
  • Rental business produces slightly used vehicles, which are in high demand
  • Boost in brand awareness as the rental vehicles are constantly on the road
  • Rental activities makes your local business looks healthy, busy and big
  • Peer-to-peer support from colleagues




Step in fee 0 EUR

Experience Previous entrepreneurial experience preferred

Terms of franchise agreement 5 years




Available Markets 

Franchise opportunities are available throughout the Europe.

Get Qualified

Take your first step toward becoming Touring Cars franchisee today!


We are just a phone call away. Our Franchise development team is excited to hear from you.



“We joined Touring Cars three years ago. Already during the first year, business proved itself: we exceeded our budget and expectations. The help received from Touring Cars’ support, from daily matters to business consulting, has been priceless for us.

We have opened three new stations and our feet has more than doubled within two years, with now over 100 units.
I would love to see new colleagues to share this success.”

Tom Henrik Johnsen -Touring Cars Norway 

“It’s easy to work with a tested rental concept. There is someone developing the product and we can concentrate on the business itself. A few years ago, we didn’t know much about the motorhome rental business, and today we have the biggest rental fleet in Iceland. Who would ́ve imagined that? Without the excellent support from Touring Cars, the business would look very different ” 

Guðmundur Freyr Valgeirsson -Touring Cars Iceland 


"The first season was challenging for us, and we could have sold more rentals on our first year. However, we were really excited to see that the sales sky-rocketed on our second year, being several times more than what we did on our first year. Support from Touring Cars’ sales and marketing team has been really valuable. The local market in Estonia is tiny, so it would have been impossible to find the rental clients for our fleet locally. We are also really happy to see that the expenditure is higher among the foreign rental clients”

Uno Targama -Touring Cars Estonia