We put our franchisees to the highest priority; we run the business so our franchisees can enjoy the success. 

For over 30 years Touring Cars has been redefining the motorhome holiday business in Northern Europe, with rental stations in all Nordic countries. Today, Touring Cars is the biggest and oldest motorhome rental company in Northern Europe. Strong partners, a global network of travel agencies & tour operators but most of all high-quality services that stand out of the masses, let to a strong brand and continuous growth.


Would you like to work with holiday makers and be part of our success? 

Touring Cars motorhome rental franchise concept is the easiest way to success. We are prepared to give you a everything you need to run your own rental business. Contact us today for more information.


If you have the will, we have the tools to boost your current rental business or to start a new one. We will provide you all you need for your successful motorhome rental business;  tested and branded concept, softwares, know-how, training, support, immediate access to client base and sales channels and so much more. Our easy start franchise model makes is super easy to get into a professional motorhome rental business. In addition to latest well-equipped motorhome models and welcoming and professional customer service from start to finish, all Touring Cars rental clients can enjoy additional five star holiday services that stand out the industry average and ensures unforgettable holiday experiences!


It is an opportunity to benefit from tested and branded concept and use the know-how from day one instead of building everything from scratch yourself. Franchise give you an opportunity to get support from well established and trusted  brand and get immediate access to vast clientele base.  If you are considering of expanding your current business or starting your first own business, franchise may be a good option for you.  


Basically Franchising for Touring Cars means that we ( Franchisor ) have developed a successful business model that we can offer you to take part of. In a nutshel Franchising occurs when the franchisor renting out or leasing the rights to its brand and its operating methods to one or more independent franchisees; this would be you. The concept franchisor has developed is to be used throughout the entire franchise chain ensuring consistency and economies of scale. 


A franchise system consists of a franchisor and a number of franchisees. They work together toward common goals but are legally independent. This means that you as a franchisee are responsible for the daily operations of your business and your own results. The franchisor takes care of things like operational support, training, HRM support, consultancy, quality control, marketing strategies, etc.


Franchise is often better option to start a new business than building it from the ground. While it can be a perfect option for many people it may not suit for everyone. When considering Touring Cars franchise as way to your own business you should ask following questions from yourself. If your answer yes to most of the questions franchise may be a good option for you.  

  1. Do I understand the principle of franchising and its opportunities as well as challenges?
  2. Is economical security and the content of the work more important for me than ability to run my business freely as I want regardless of others?
  3. Am I prepared to pay for the know-how, for tested concept and ability to use established brand?
  4. Can I commit 100% to a concept developed by someone else?
  5. Do I believe to the concept and am I willing to represent it even though I don´t own it? Do I accept that my company name is not always clearly visible in the business?
  6. Do I accept that sometimes the chain level decicions does not work perfectly for each entrepreneur and rental station?  
  7. Is it ok that someone else is following what I do, can see how my business is going,  giving instructions and setting quality targets?
  8. Am I ready to do a long term commitment?




Touring Cars is one of the strongest and most recognized motorhome rental brands in Europe. Our marketing resonates with our target audience of holidaymakers from all over the world. With clear marketing messages of five star service product we keep the buzz and our valued brand fresh. While you can give your marketing input on local level your rental unit and your holiday products will get world wide coverage in different sales channels, hundreds of travel agent brochures and websites, several exhibitions, press releases and press cooperations, excellent social media coverages in all main channels and so much more. Our sales & marketing team is working all year around to boos your business.  Its not coincidental that our sales have been continuously growing for over 15 years!  


Touring Cars franchise is smart business. Holidaymakers have loads of options when choosing a destination and service provider. Staying on top requires continuous rental product and process development and system innovation. Touring Cars rental concept is under contants development keeping it the most advanced rental concept  available. Being a Touring Cars Franchisee guarantees that you can benefit from all the latest developments within the rental industry.    


While the core of the business stays in five star customer service within the rental product, Touring Cars franchise taker can also benefit from accessories sales that support your rental business but can be an independent business as well. In addition your rental vehicles need washing, cleaning, servicing and repairing. These services you can also sell to local motorhome owners. Regarding vehicle sales, we are happy to help you with your vehicle sales or you can do the selling yourself or give the vehicles to a commission dealer. One 1/3 of the rental customers are potential motorhome buyers it may be worth considering also the sales side.  All these together gives superior synergy to the rental business and broadens the consumer base. 


From the concept to the clients; If you´re ok to work with a tested concept and with an established brand you may not want to start from the very beginning by yourself. Let us help you to hit the ground running. We will provide you with all the basics you need for your succesful rental business; softwares, know-how, best business practices, support for fleet procurement etc. etc. As an example we´ll help you to grow your fleet and your business. Check out the video here below to get hooked.


We will provide constant support from the beginning and give you all the latest tools available to be successful including:

  • Access to global sales channels and travel agent network
  • Reservation, CRM and financial management tools
  • Sales office services and marketing team
  • 24 hour support and extensive training

Your Benefits

  • Support from the leading brand and tested business model
  • Worldwide distribution and marketing of your rental product
  • Access to rental clients as potential motorhome buyers
  • Rental business is good support for vehicle, accessory, equipment and service sales
  • Cost benefits from chain-wide purchases
  • Chainwide cooperation benefits 
  • Peer-to-peer support from colleagues


Training fee 4500 EUR

Experience Previous entrepreneurial experience preferred

Terms of franchise agreement 5 years

Franchise training 10 weeks




Franchise opportunities are available throughout the Europe.


Take your first step toward becoming Touring Cars franchisee today!


We are just a phone call away. Our Franchise development team is excited to hear from you.